I'm Crystal Choi, an online life coach and the founder and principal coach at Crystal H Choi Coaching. I work with women expats around culture shock and identity, high achieving leaders to lead with confidence, entrepreneurs to prioritise and strategise and women with ADHD struggling with their busy brains.

I also have a special interest working with young people with an ADHD diagnosis, in navigating university and early career life.

I am an expat living abroad, have extensive experience as a successful leader, have built my own businesses and I navigate the challenges of ADHD daily.

It wasn't until I was diagnosed and worked with my own ADHD coach that I realised that the reason why I seemed to work so much harder than everyone else was because I was working harder than everyone else. The despair that I felt was palpable when I saw that others could get started on tasks, seemed to know exactly what steps needed to be done to get to the end result, could estimate how long tasks would take, be able to complete tasks well in advance of deadlines and could somehow miraculously know what a good job looked like, without spinning out into anxiety or perfectionistic tendencies to "get it right".

My lived experience, coupled with years of working in senior leadership positions and my qualifications in ADHD and applied coaching, position me to be your ally in understanding and leveraging your unique talents.

With my focus as a life coach for women and young people, together we'll work through your challenges and harness your strengths to achieve the personal, professional and academic success you aspire to.

You are not alone in this journey—I'll be by your side, guiding and empowering you every step of the way.

Let's embark on this transformative journey together.